Top 10 info nuggets from this session at HSUS Animal Care Expo (aggregated from my live tweets):
1. Planning for your campaign is key – it can take up to 3 years to get everything lined up
2. A case statement & feasibility study are vital elements of effective campaign planning
3. As part of your plan’s feasibility study, identify major donors who are highly likely 2 give
4. Develop a gift pyramid to determine how many prospects to approach for each level of support
5. Financial support from 100% of your board is critical in garnering new/increased donations
6. Your board should collectively contribute at least 30% of your total campaign $ goal
7. Develop a gift acceptance policy to avoid mismatched expectations between you & your donors
8. Make sure to develop a budget for the campaign itself in addition to the project budget
9. The largest gifts/60-75% of your total $ goal should be raised in the campaign’s quiet phase
10. A lasting benefit of a capital campaign is that it will help grow your future annual support
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The Lion's Share 
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