“The Path to a Capital Campaign” session notes

Top 10 info nuggets from this session at HSUS Animal Care Expo (aggregated from my live tweets):

1. Planning for your campaign is key – it can take up to 3 years to get everything lined up

2. A case statement & feasibility study are vital elements of effective campaign planning

3. As part of your plan’s feasibility study, identify major donors who are highly likely 2 give

4. Develop a gift pyramid to determine how many prospects to approach for each level of support

5. Financial support from 100% of your board is critical in garnering new/increased donations

6. Your board should collectively contribute at least 30% of your total campaign $ goal

7. Develop a gift acceptance policy to avoid mismatched expectations between you & your donors

8. Make sure to develop a budget for the campaign itself in addition to the project budget

9. The largest gifts/60-75% of your total $ goal should be raised in the campaign’s quiet phase

10. A lasting benefit of a capital campaign is that it will help grow your future annual support

“Radically Rethinking Our Response to Cats” session – 3 fast facts

“Innovation in Animal Welfare: The Next Big Thing” session notes

Top 10 observations on emerging trends and ideas about future directions that surfaced during this session at HSUS Animal Care Expo (aggregated from my live tweets):

1) More outreach to faith-based grps to advance humane ed, expand adoption & foster base

2) “Connecting the dots” in communities to be a central resource for all pet-related needs

3) Streamlining adoption requirements/processes to get more pets out the door

4) Using peer-to-peer map software to help shelters around the US manage pet supply/demand

5) Greater use of non-surgical sterilization to address pet overpopulation

6) Outreach to social entrpreneurs to advance animal welfare outside the nonprofit sector

7) Maximizing resources & leveraging efforts among orgs via mergers and/or partnerships

8) Orienting towards serving and benefitting PEOPLE as well as animals

9) Making shelter medicine a more attractive pursuit for vets & veterinary students

10) Using Big Data to drive change by aggregating animal metrics from shelter software pkgs